Episode 98: Poor People Talk Splits | The Perry Group

What if the biggest reason your real estate team isn't growing... is because you're focused on the wrong thing? In Episode 98 of The OT Only Teams, Daren Phillipy sits down with Matt Perry, leader of The Perry Group in Raleigh, North Carolina. Matt has helped more than 3,100 families, built one of the nation's top-performing real estate teams, and created a culture where agents stay for 10, 11, 14—even 15 years. This episode is packed with practical leadership lessons for real estate team leaders, brokerage owners, and agents looking to build a business that lasts. One of the biggest takeaways? Matt's unforgettable philosophy: "Poor people talk splits. Rich people talk net. Wealthy people talk assets." It's a mindset shift that changes how you lead agents, retain top talent, and build long-term wealth—not just bigger commission checks. In this episode, you'll discover: ✅ Why Matt builds a "Navy SEAL Team" instead of an army ✅ The secret to keeping agents on a team for over a decade ✅ How client appreciation events become lead generation machines ✅ The follow-up system that creates more opportunities ✅ Why 10 listings per month is the only KPI Matt obsessively tracks ✅ How to create systems that allow your business to thrive without you ✅ The hiring mistake that changed his leadership forever ✅ How AI fits into the future of real estate teams without replacing relationships Whether you're leading a small team, scaling a large organization, or simply looking to become a better leader, this conversation is filled with actionable ideas you can implement immediately. If you enjoyed this episode, LIKE the video, SUBSCRIBE to the channel, and leave a comment below: Which lesson from Matt Perry had the biggest impact on you? 📅 Join us LIVE every Tuesday at 12:00 PM Pacific as we interview some of the top real estate team leaders in North America and uncover the systems, strategies, and leadership principles behind their success. 🌐 Learn more about The OT: https://onlyforteams.com Listen to The OT Podcast: https://onlyforteams.com/podcast Connect with Matt Perry: [email protected] #RealEstate #RealEstateTeam #TeamLeader #KellerWilliams #Leadership #RealEstateCoach #RealEstateAgents #Listings #BusinessGrowth #RealEstateTraining #RealEstatePodcast #OnlyTeams #TheOT #AgentRetention #RealEstateSystems