Ops, I Did It Again! | CRM Love Stories, AI & Ops Lessons with Dominic Mitchell

What happens when an aspiring lawyer becomes a recruiter… and then a self-confessed data nerd? In this episode of Ops I did it again! I’m joined by Dominic Mitchell, Head of Operations at RBW Consulting. If you’ve spent time at RecTech or recruitment operations events, chances are you’ve bumped into Dom. He’s become one of the most passionate voices in the industry when it comes to data, systems, and the power of CRM — particularly Microsoft Dynamics and Mercury. Dom shares his career journey from recruiter to ops leader, and how a love-at-first-sight moment with a CRM turned him into one of recruitment’s biggest Microsoft/Dynamics evangelists. We also get into: How Dom transitioned from recruitment into operations Why CRM and data are critical to modern recruitment businesses His obsession with Mercury and Dynamics RBW’s brand refresh and the story behind the hidden logo What it means to become a B-Corp recruitment business Where AI fits (and doesn’t) in recruitment operations This episode is packed with real operational insights, systems thinking, and practical lessons for anyone running or scaling recruitment operations. If you work in recruitment ops, RecTech, or agency leadership, this one’s for you. 👍 Like, comment and subscribe for more conversations with the people building the operational engines behind recruitment businesses. Connect with Dominic Mitchell: ⭐ Website: rbwconsulting.com ⭐ LinkedIn: linkedin.com/in/dominicmitchell/ #RecruitmentOps #RecruitmentOperations #RecTech #MicrosoftDynamics #CRM #recruitmentleadership ------------------------------------------------------ 🟣Proudly powered by Devyce Devyce is a mobile-first, AI-powered communications platform built for recruitment agencies: combining calling, SMS and conversational memory data into an integrated workflow layer that sits at the heart of the agency tech stack More info at https://devyce.com