여러분들은 '스페셜티 커피'를 잘 못 알고 있습니다. 15년차 커피인의 관점

Hello, this is Jeong Da-woon from Pioneer Coffee. Specialty Coffee. In the past, it had a somewhat niche and hip image. But these days, even franchises are selling specialty coffee...? Actually, specialty coffee holds value beyond just taste. Well, it was originally coffee with outstanding flavor, but as always, over time, it has become standardized at a higher level, and within that, we have come to discover a value that shines even brighter. In this audio track, we will be discussing modern specialty coffee. I’d like to know my definition of specialty coffee, how that definition has evolved through the various waves of coffee, and finally, your thoughts as well. 01:17 The traditional meaning of specialty coffee 02:20 The first wave of coffee 04:43 The second wave of coffee 06:36 The emergence of specialty coffee 08:30 The third wave of coffee 12:40 Definition of modern specialty coffee 13:33 1. Traceability 14:20 2. Expertise 17:50 Q1. What do you think specialty coffee is? 19:37 Q2. Differences between specialty coffee and the third wave 20:32 Q3. Is only single-origin coffee specialty coffee?? 21:23 Q4. Is dark roasting not specialty coffee? 22:37 Q5. Is infused coffee specialty coffee? ★ Coffee Bean Supply & Inquiries: [email protected] ★ Online Store: https://smartstore.naver.com/pioneerc... ★ Website: https://pioneercoffee.co.kr/ ★ Offline Store: Pioneer Coffee, 1F, Olympic-ro, Seongnae-dong, Gangdong-gu