Whose Algorithm is it Anyway

Every algorithm in your media plan is optimising for someone else's priority. Freddie Turner (MD EMEA, Chalice AI) and John Thankamony (MD Addressable, Dentsu) explore what happens when brands take that back and why the next 24 months are the moment to act.

Panel: Building Distinctive Brands in the Age of AI
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Panel: Building Distinctive Brands in the Age of AI

The Long and the Short of Attention and Memory
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The Long and the Short of Attention and Memory

AI Is Disrupting Education: A Community College Insider's Take | AI Exchange
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AI Is Disrupting Education: A Community College Insider's Take | AI Exchange

NYC's Joyous Knicks Victory Celebration vs. Trump's Joyless White House UFC Fight | The Daily Show
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NYC's Joyous Knicks Victory Celebration vs. Trump's Joyless White House UFC Fight | The Daily Show

Belgien – Ägypten Highlights | Gruppe G, FIFA WM 2026 | sportstudio
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Belgien – Ägypten Highlights | Gruppe G, FIFA WM 2026 | sportstudio

The Execution Gap: Don't Measure What You've Built. Measure What You Can Do Under Pressure
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The Execution Gap: Don't Measure What You've Built. Measure What You Can Do Under Pressure

Culture Hacking: How Media Can Help Your Brand Own Every Moment
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Culture Hacking: How Media Can Help Your Brand Own Every Moment

Guarding the Open Web: AI, Information Integrity and Performance
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Guarding the Open Web: AI, Information Integrity and Performance

AI That’s Too Dangerous For You? What we learned from S.A.T.A.N
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AI That’s Too Dangerous For You? What we learned from S.A.T.A.N

Elfenbeinküste – Ecuador Highlights | Gruppe E, FIFA WM 2026 | sportstudio
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Elfenbeinküste – Ecuador Highlights | Gruppe E, FIFA WM 2026 | sportstudio

Trump’s Big Violent 80th Birthday Party at the White House, "Great Deal" with Iran & NY Knicks Win
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Trump’s Big Violent 80th Birthday Party at the White House, "Great Deal" with Iran & NY Knicks Win

When Tyson Faced the Smash Machine
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When Tyson Faced the Smash Machine

From Bench to Boardroom: The 2nd Annual Cambridge–Forbion Roundtable
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From Bench to Boardroom: The 2nd Annual Cambridge–Forbion Roundtable

Keeping Human at the Heart of Barilla’s AI Transformation
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Keeping Human at the Heart of Barilla’s AI Transformation

From $1M to $35M ARR: Fyxer’s Growth Engineering Playbook—PLG Loops, AI, and 1,000 Experiments
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From $1M to $35M ARR: Fyxer’s Growth Engineering Playbook—PLG Loops, AI, and 1,000 Experiments

Practical Ways to Exercise Your Creative Muscles
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Practical Ways to Exercise Your Creative Muscles

How AI Is Changing Ecommerce Advertising | Criteo on Consumer Behaviour, ChatGPT & Growth
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How AI Is Changing Ecommerce Advertising | Criteo on Consumer Behaviour, ChatGPT & Growth

How to Avoid Waste and Drive Outcomes
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How to Avoid Waste and Drive Outcomes

Virtual Reality (VR) Public Speaking Practice Stage: Audience of 16
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Virtual Reality (VR) Public Speaking Practice Stage: Audience of 16

Panel: How the Social Playbook is Changing
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Panel: How the Social Playbook is Changing