How to Avoid Waste and Drive Outcomes
It's never been easier to waste budget on sales you would have got anyway, and never been harder to measure effectively and know what's genuinely driving growth. The average advertiser now uses nearly four different measurement approaches to make marketing decisions, yet over half (55%) report getting contradictory results. In this session, Emily Tantot and Pete Buckley from Meta cut through the noise, sharing the latest innovative thinking in aligning measurement with the goals businessses actually want and the media investment brands are making.
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The Long and the Short of Attention and Memory
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From Searching To Selling: How AI Is Changing The Way Motorway Reaches And Serves Car Owners
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Culture Hacking: How Media Can Help Your Brand Own Every Moment
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Panel: Building Distinctive Brands in the Age of AI
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If You Only Watch One Business Video, Make It This
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AI That’s Too Dangerous For You? What we learned from S.A.T.A.N
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How to Claim Your Leadership Power | Michael Timms | TED
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6 Marketing Trends ACTUALLY Working Right Now (2026 State of Marketing Report)
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You’re not behind (yet): How to learn AI in 18 minutes
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The French Do Not Care About Work
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From Billboards to Brand Lift: The Measurement Revolution in OOH
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From Idea to $650M Exit: Lessons in Building AI Startups
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The Hard Fall of Porsche
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Whose Algorithm is it Anyway
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How to Build a Remarkable Brand in the Age of AI | Seth Godin
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Is the AI Boom About to COLLAPSE?
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Inside Anthropic, the $965 Billion AI Juggernaut | The Circuit
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Nicht Krankmelden für den Kanzler? – Lisa Eckhart | Nuhr im Ersten
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Rowan Atkinson's Brilliant Humor Leaves Celebrities in Tears!
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