How AI Is Changing Ecommerce Advertising | Criteo on Consumer Behaviour, ChatGPT & Growth

How do ecommerce brands reach customers when shopping journeys are no longer linear? In this session from DTC Live Connect MCR, Criteo, explore how consumer behaviour is evolving across search, social media, retail media and AI-powered platforms—and what brands need to do to keep up. You'll learn: • Why modern customer journeys are more complex than ever • How shoppers move between social, search, retail media and AI platforms • What the rise of AI tools like ChatGPT means for ecommerce brands • How cross-channel advertising can improve campaign performance • The role of identity and shopper data in audience targeting • How AI-generated creative is changing campaign production • Ways brands can drive discovery, acquisition and retention more effectively • Why unified advertising strategies are outperforming single-channel approaches Key topics include: • Ecommerce advertising trends • AI-powered marketing tools • Cross-channel media buying • Customer acquisition strategies • Retail media and performance marketing • The future of digital advertising Whether you're a founder, marketer or ecommerce leader, this session offers valuable insights into how AI and changing consumer behaviour are reshaping digital advertising. Subscribe for more ecommerce insights, growth strategies and founder stories from DTC Live Connect MCR. Stay connected with us:   / dtclive   🎟️ Get tickets for our upcoming conferences: NYC: https://www.dtclive.com/dtc-live-new-... Manchester: https://www.dtclive.com/dtc-live-manc... London: https://www.dtclive.com/dtc-live-london 🎯 Register for DTC Live's Deep Dive workshops in Manchester and London: https://www.dtclive.com/learning-labs 🤝 Partner with us. Request a partnership pack here: https://www.dtclive.com/partnership DTC Live brings you into the heart of the eCom revolution. Our YouTube channel hosts exclusive conference insights, expert dialogues, and groundbreaking strategies within the direct-to-consumer commerce sphere. Visit our website (https://www.dtclive.com) for access to tickets, workshops, webinars, and to be a part of our thriving eCom community. Stay at the forefront of online business evolution with DTC Live! Disclaimer: The content showcased on DTC Live's channel is solely intended for personal and educational purposes. Reproduction, redistribution, or any form of commercial use of the content without explicit permission is prohibited. All rights to the videos and material featured on this channel are reserved by DTC Live. For inquiries related to usage rights, permissions, or any other concerns, please reach out to us through our official website. #dtclive #brandgrowth #dtcbrands #Ecommerce #DigitalMarketing #AIMarketing #Criteo #PerformanceMarketing #RetailMedia #ChatGPT #Advertising #DTC