Panel: How the Social Playbook is Changing

Are we in our messy era with the reality of social today? Join the minds behind the UK's most viral growth stories as we dissect what’s going on in social media teams across the nation in this panel filled with real examples*. The panellists will explore what is working and what’s not across TikTok, Instagram, Reddit and beyond. Find out whether brands still hop on trends or not, and what it means for a social team to be lowkey unhinged without being fired. Find out how senior leaders foster the right environment, and what really moves the needle in 2026, including the most important KPIs to set and measure to develop talent that delivers.