Panel: Building Distinctive Brands in the Age of AI

We are at an inflection point when marketers must balance the pressure and opportunity to harness AI with the need to keep marketing human. We know that AI makes it very easy to produce content. We know there are vast opportunities - but also huge risks. For example, will brands start to feel, look, sound the same if they use the same AI tools? If brand outputs become indistinguishable from the category average, what impact will this have? How can brands feel authentic, culturally nuanced, distinctive? What makes a brand feel human anyway? How do marketers identify their brand’s unique 'human‑ness'? How do they bring it to life across all their different consumer touchpoints? We’ve brought together a panel of top marketers from brands that have figured out exactly how to connect with their consumers.