How to Tell If Your Google Ads Agency Is Coasting (4 Clicks)"

You hired an agency so you wouldn't have to learn Google Ads. That was the right call, but it left you with one problem: the only window you have into their work is the thing they send you, and a monthly report is not evidence. It's a summary written by the person you're trying to evaluate. There's a record they can't edit. It's called change history, it lists every change made to your account and who made it, and most owners have never opened it. The catch is that volume is not the signal. A busy account is not a well-run account. What tells you the truth is the shape of the activity, and it comes in three shapes: flatline, panic, or plan. 00:00 intro 00:28 How you're judging them now 01:20 The record 02:48 What a plan looks like 03:41 Three questions the record won't answer 05:27 What to do with this WHAT YOU'LL LEARN: Why the monthly report and the results both lie to you on different timelines The three shapes an account takes, and how to spot yours in about a minute Why 200 changes in 90 days is often worse than four The two habits every real operator has (one change at a time, left alone long enough to mean something) The three questions change history will never answer, and how to ask them on your next call The single most reliable tell there is: a confident answer with no dates in it FREE: I'LL READ YOUR CHANGE HISTORY FOR YOU Open Google Ads, go to Campaigns, then Change history. Set the date range to the last 90 days and hit Download. Four clicks, and you don't have to understand any of it. Email the file to [email protected] and I'll send you back a short write-up: whether your account looks like a flatline, a panic, or a plan, plus the three or four questions I'd ask on your next call with them. No charge, and I'll keep doing it as long as I can keep up. Before you wonder about sending account data to a stranger on the internet, here's what's actually in that file: no revenue, no customer data, nothing about your products, your margins, or your profit. It's a list of what was changed, when, and by whom. It's a logbook, not your business. So go pull the last 90 days. Flatline, panic, or plan? Tell me in the comments which one yours is. 🔴 Want us to run it instead? https://addimarketing.com/contact