How I’d Learn Marketing FAST in 2026

In this episode, a writer and marketing coach who’s worked with teams at Shopify and AWS lays out the six-step plan she’d follow to rebuild a seven-figure marketing career from zero by thinking like a CMO. She starts by distinguishing performance marketing (optimizing what exists) from growth marketing (expanding what’s possible), using Adobe’s shift from one-time purchases to subscriptions as the core example. She then explains how to use AI as a strategist for pressure-testing ideas rather than producing generic copy, and introduces “answer engine optimization,” arguing the new SEO is earning AI citations, not clicks, with Wikipedia, Reddit, and YouTube as key sources. Next, she advocates deep specialization to become referenceable, emphasizes distribution by “owning the ecosystem” like Tim Hortons and Nike, and closes with a case study on writing non-boring, polarizing Doodle emails that increased conversions. 📚 Get the library here: https://copyhkr.com/jos-smart-books 📕 Pre-order Jo's book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school