Profit Leak #1: Low-Performing Products (Find Yours in 10 Minutes)

Your overall ROAS looks fine, but it never quite improves. Usually a handful of products are dragging the average down while Google keeps feeding them budget. This is Profit Leak #1, the first thing I fix in almost every account I take over. A dozen or so products spend real money every month and lose it, scattered across every campaign so no single screen shows the damage. WHAT YOU'LL LEARN: Pull every product across all campaigns into one 90-day list Set an honest spend floor and ROAS line before you cut anything Tag the losers with a custom label and exclude them everywhere in one move Keep a cheap catch-all so benched products can earn their way back Reactivate seasonal winners right before their season Run the cleanup in about 10 minutes, once a quarter 00:00 Intro 00:46 Why This Leak Hides 01:25 Find the Leakers 04:14 Apply the Exclusion 05:56 Two Safety Nets 07:33 Run It Every Quarter LINKS 🔴 The Quarterly Checklist: https://www.addimarketing.com/quarter... 🔴 Need help with Google Ads management? Reach out at https://addimarketing.com/contact