Fix This Before Aug 17 or Google Ads Cuts Your Sales

On August 17, Google changes how target ROAS works for campaigns that are limited by budget. If one of yours is beating its target right now, Google will start bidding to that target instead of past it, so the extra return you have been getting can fade. Same budget, fewer and more expensive sales. The good news is that finding the campaigns at risk takes about ten minutes, and you have simple options for each one. This video walks you through all of it. WHAT YOU'LL LEARN: The three conditions that put a campaign in the crosshairs (target-based bidding, limited by budget, performing above target) A ten-minute audit to find those campaigns in your own account What to do with each one: raise the target, raise the budget, leave it, or switch to Maximize conversion value Why moving early gives the campaign room to respond before the rollout We also cover a possible knock-on effect on CPCs, an argument raised by Grow My Ads that Google has not confirmed. 00:00 266 final 00:35 Who is affected 02:14 How to find them in ten minutes 03:08 What to do with each one 04:24 What this does to costs 05:09 Your move today 🔴 Need help with Google Ads management? Reach out at https://addimarketing.com/contact