Monobank: чому зміни необхідні? Редизайн, емпатія, котик | YASNO про лавмарки 🧡 Forbes

7.8 million customers, monthly: 100 thousand new users, 5 million transactions for 1.5 billion hryvnias. How was monobank created and how did it win the hearts of its customers? The secrets of the mono brand's success. How do brands become love brands? Forbes BrandVoice together with YASNO are looking for an answer to this question. The host of the new project is Serhiy Kovalenko, CEO of YASNO. Who is your love brand? Name your favorite brands in the comments to the video, and we will explore their work. monobank is a Ukrainian neobank that needs no introduction. Why doesn't monobank measure NPS and other brand indicators? Where to look and how to select members of the ideal team? How and why should even a great product be changed? And why can't artificial intelligence replace care service specialists? The secrets of love for the brand will be revealed by monobank co-founder Mykhailo Rogalsky. The project was implemented by Forbes BrandVoice together with YASNO https://brandvoice.forbes.ua/ 00:00 What is the secret of love for monobank? 01:05 Case studies: a missing client, 90 minutes to solve the problem. 05:25 Why doesn't monobank measure the brand and calculate NPS? Results in numbers. 08:02 Mykhailo Rogalsky reads negative reviews about monobank. Social networks of the brand and Oleg Gorokhovsky. 15:07 Care service: how monobank support works. Refusal of automation, ChatGPT problems. 20:53 What was monobank conceived as? What worked and what was abandoned? 23:23 Necessary update of monobank: redesign, new products, achievements, cat. 31:36 Development team, advantages of office work. 33:40 What does monobank earn on? 36:20 How to get a job at monobank? #forbes #monobank #labels #yasno #branding Subscribe to Forbes: https://www.youtube.com/@ForbesUkrain... https://forbes.ua/   / forbes.ukraine.official     / forbes.ukraine.official   https://t.me/Forbes_Ukraine_official Mail to [email protected] For cooperation and advertising: [email protected] Production Forbes Ukraine Forbes.ua © LLC "IMAINE!" 2023