Як COMFY спрощує вибір для клієнта? YASNO про лавмарки | Forbes

Will online sales kill traditional stores? How to simplify the choice for the customer? Secrets of the COMFY brand's success. ATTENTION, COMPETITION* from COMFY: ask your question to the COMFY team in the comments to this video, get an answer from the company's CEO Igor Khyzhnyak. The authors of the three best questions will receive a SUPER BONUS - 15,000 hryvnias for purchases at COMFY. How do brands become benchmarks? Forbes BrandVoice together with YASNO are looking for an answer to this question. The host of the new project is Serhiy Kovalenko, CEO of YASNO. What is the secret of brand love? How to create value and exceed expectations? Why should customer-centricity be embedded in the DNA of a company's business model? These questions are answered by innovators, leaders, and founders of businesses that are improving for the sake of their customers, no matter what. COMFY is the largest omnichannel retailer of household appliances and electronics in Ukraine by revenue. The company is the leader in efficiency in the industry and sells twice as much as its closest direct competitors. As of mid-September, the COMFY chain has 93 stores, and the Comfy.ua website is consistently among the Top 5 largest online players in the Ukrainian market. Since the beginning of the war, due to the occupation and destruction caused by the enemy, the Comfy chain has lost 10 stores and assets worth over 130 million hryvnias. However, it was able to quickly restore all processes, as well as stores in Bucha, Kharkiv, Odessa and Pokrovsk near the front. And open 15 new stores during the war. The chain plans to launch another 10 new Comfy stores by the end of the year. The project was implemented by Forbes BrandVoice together with YASNO https://brandvoice.forbes.ua/ #forbes #comfy #lavmarks #yasno #branding Production Forbes Ukraine Forbes.ua © LLC "IMAGINATION!" 2023 Period: 10/16/2023 — 10/27/2023. The organizer of the competition is the COMFY brand, LLC "Comfy Trade". The winners will be announced in the comments to this video on October 30, 2023.