Як влюбити у свій бренд? Сільпо – YASNO про лавмарки | Forbes

How to make customers fall in love with you? How to ban the word "client" and become a guest-centric company? The recipe for the success of the Silpo brand. How do brands become benchmarks? Forbes BrandVoice together with YASNO are looking for an answer to this question. The host of the new project is Serhiy Kovalenko, CEO of YASNO. What is the secret of love? How to create value and exceed expectations? Why should customer-centricity be embedded in the DNA of a company's business model? These questions are answered by innovators, leaders, and founders of businesses that improve for the sake of their customers, no matter what. Silpo is part of a large ecosystem of Fozzy Group businesses, which also includes the Fora, Thrash!Trash!, Fozzy Cash&Carry stores, the Bila Romashka pharmacy chain, the MAUDAU marketplace, the Silpo Voyage travel agency chain, the Apollo Next sports club chain, Mink dry cleaning, LOKO express delivery, Vostok Bank, Vlasny Rahunok neobank, restaurants, and other business lines. The project was implemented by Forbes BrandVoice together with YASNO https://brandvoice.forbes.ua/ 00:00 Testing LOKO delivery 01:43 Why LOKO has such a name 02:07 How much of Silpo's turnover is due to delivery 02:51 What is Silpo 04:10 How the brand mission came about 04:27 Do people love Silpo 05:40 How the team measures brand love 06:10 How to calculate the impact of supermarket design on business 07:28 Principles of choosing a store style 08:13 Price advertising VS atmosphere 10:12 Brand KPI - which indicator is the main one 11:30 Who doesn't love Silpo 12:33 How does Silpo delivery differ from LOKO delivery? 14:27 About the development of "Vlasny Import" 17:40 Loyalty system, date and experience 18:30 When love arises 19:23 How date helps business 20:51 Who and how creates hospitality at Silpo 22:04 What is the cognitive director responsible for 23:04 How to develop hospitality at the operational level. Examples 26:57 Where all meetings start and what to do with negativity 29:20 About the actual Radio in supermarkets and NPS 30:09 Why Silpo is different 32:10 Does anyone else make designer supermarkets 32:55 About the guests' reaction to the atmosphere of the stores and excursions 34:00 Who doesn't like Silpo 34:53 About delivery and competition 35:44 Are the products fresh in the delivery and how to stimulate the pickers 38:10 Excursion to Silpo in the style of Brazil For cooperation and advertising: [email protected] Production Forbes Ukraine Forbes.ua © LLC "IMAGINATION!" 2023 #forbesbrandvoice #yasno #silpo #lovemark #новешоу #forbes