Beyond the Moat: Rethinking Competitive Advantage [Show 9]

Most leaders talk about competitive advantage as if it’s a fortress—protected by a moat, safe from disruption. But what if that metaphor is holding you back? In this 9th installment of the Playing to Win / Practitioners Insight Series, Roger Martin and I will challenge the conventional wisdom shaped by Warren Buffett’s famous “moat” metaphor. We'll explore why competitive advantage isn’t static—and how the real edge comes from moving into “the next room” ahead of your competitors. 💡 In this session, you’ll learn: 🔹Why seeing competitive advantage as permanent can be dangerous 🔹How to shift your mindset from guarding a moat to discovering the next room 🔹What questions you should be asking now to stay ahead 🔹Real-world examples (like P&G’s Tide Pods) that show how dynamic advantage works 👉 Who should watch? Executives, strategists, innovators, and anyone ready to think beyond the status quo and build an advantage that evolves ahead of the competition. This is more than a conversation—it’s a chance to rethink how you win.