Chasing Growth or Choosing Strategy [Show 11]

In this 11th episode of Playing to Win: Practitioners Insight Series, Tiffani Bova brings her Growth IQ lens to a thought-provoking conversation with Roger Martin about one of the trickiest parts of strategy: knowing if you're actually winning. Tiffani explores how companies often fall into the trap of equating growth with performance metrics—without asking whether they’re growing in the right direction. She challenges business leaders to look beyond the surface-level indicators and revisit the why behind their growth playbook. Together, Tiffani and Roger dive into: ✅The difference between strategic growth and tactical success ✅Why data can sometimes get in the way of smart decision-making ✅How to stick with bold growth bets—even when early results are unclear ✅The role of Growth IQ thinking in today’s fast-moving, uncertain markets This episode is for anyone trying to drive meaningful, sustainable growth—and not just chase short-term wins. 🎯 If you're ready to sharpen your growth strategy and think like a true practitioner, this one’s for you.