Why Network Economics Will Make—or Break—Your Growth Strategy [Show 12]

Is your strategy built for the world you're in—or the one you're headed toward? In this 12th episode of Playing to Win: Practitioners Insight, Tiffani Bova and strategy icon Roger Martin unpack one of the most overlooked (and misunderstood) forces shaping modern business: network economics. This isn’t just theory. It’s the real-world dynamics that explain why some companies scale effortlessly—and others stall out. They explore: 🔗 Why traditional growth models fall apart in networked markets 📉 How misunderstanding network effects can lead to flawed strategy 🧠 Why categorizing your growth strategy (hello, Growth IQ) matters more in interconnected ecosystems 🚀 How to align your strategic choices with the forces of scale, connection, and compounding advantage Whether you're leading a startup, scaling a global business, or rethinking your GTM motion, understanding network economics is non-negotiable.