Proceso Analítico Jerárquico. AHP (Analytic Hierarchy Process) | | UPV

Title: Analytic Hierarchy Process. AHP (Analytic Hierarchy Process) Auto-description: This video explains the analytical hierarchy process (AHP), developed by Thomas T. Saaty in 1980 and used for decision-making in companies. AHP is based on psychological and mathematical foundations and has extensive empirical evidence in various fields. The method leverages the human brain's natural ability to perform pairwise comparisons, using a numerical scale from 1 (equal importance) to 9 (extreme importance). To use AHP, alternatives and criteria are defined, and their relative importance is questioned. Saaty's scale is used to weight the criteria, generating pairwise comparison matrices. These matrices must comply with the principles of reciprocity, homogeneity, and consistency. The resulting matrix is ​​evaluated to obtain an eigenvector indicating the relative importance of each criterion. The decision is made by comparing the alternatives according to each criterion and calculating the corresponding eigenvectors. The final decision is based on multiplying the criteria weighting vector by the alternative vectors, selecting the alternative with the highest weighting. Finally, the importance of verifying the consistency of the matrices is emphasized to ensure a coherent decision, using an acceptable consistency ratio. In case of inconsistency, it is suggested to discard the matrix or improve its consistency through goal programming or reviewing the matrix following the instructions of Saaty or Carlos Romero. Author: Aznar Bellver Jerónimo Universitat Politècnica de València UPV: https://www.upv.es More videos at:    / valenciaupv   Access our MOOCs: https://upvx.es #ahp #analytic #hierarchy #process #valuation