SCAMPER | | UPV

Title: SCAMPER Description: This is a tool to facilitate creative flow. Mauri Castello, JJ. (2010). SCAMPER. http://hdl.handle.net/10251/7958 Automatic description: In this video, the expert explains how to generate and manage ideas for the innovation process, using specific tools. It focuses on the SCAMPER methodology, a checklist that stimulates the creation of innovative ideas. SCAMPER is based on questions that arise from each letter of its acronym: Substitute, Combine, Adapt, Modify/Magnify, Put to Other Uses, Eliminate, and Rearrange. It explains how each question can be applied to improve products, services, or processes. For example, it illustrates how a paper clip manufacturer could innovate its product by replacing metal with plastic and adding colors, thus providing new uses. Other examples include the creation of a chocolate egg with a surprise toy (combine) and the redefinition of the concept of gyms (eliminate). The video emphasizes the importance of identifying the element to which the innovation will be introduced and following the list of SCAMPER questions related to the challenges faced. The technique is proposed as an effective tool not only in the professional sphere but also in personal spaces. Author: Mauri Castello Jordi Joan Universitat Politècnica de València UPV: https://www.upv.es More videos at:    / valenciaupv   Access our MOOCs: https://upvx.es #Added value #Strategy #Business model #Open innovation #Innovation #Creativity #BUSINESS ORGANIZATION