Finding the Right People with Michael Shick - Ep:198

I talk with Michael Shick, a retired military leader who now teaches project management at Western Carolina University and runs Rosemet, a business helping people break into project management careers. Michael's dealing with a fascinating problem: there's massive demand for project managers, with 25 million new jobs being created globally each year through 2030. But the people who'd be perfect for these roles don't realize they're already qualified. He explains how many professionals are doing project management work without knowing it. They have the experience for certifications like CAPM or PMP but lack the confidence to make the leap. His approach combines practical training with community support, especially for military families and career changers. What caught my attention is how Michael uses his book to start conversations with people who never saw themselves as "project managers" but are already doing the work. His focus isn't on selling a program but on demystifying the path forward. The strategies apply to anyone trying to reach a mid-career audience that needs confidence and clarity more than just information. Show notes: https://mrstuartbell.com/podcast/htb/... About Michael Shick: Website (https://www.rosemet.com/) | LinkedIn (  / drmichaelshick  ) Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book (https://90minutebooks.com)