MARKETER czy HANDLOWIEC - Kogo potrzebuje TWOJA FIRMA? [Wise Business School]

Want us to help you hire the right person? Take advantage of a free consultation. ► https://hirewise.pl/wycena/ Today's episode addresses a problem most organizations face when scaling or improving their current situation – who should they hire? Do problems in the sales department always mean the need to hire new salespeople? Or perhaps hiring a marketer would be a better solution in this situation? It turns out that in many organizations, these decisions are often made too hastily, without considering issues such as the purchasing process for a given product or its buyer persona. After watching the episode, be sure to subscribe to the channel; it's the first step to effective recruitment! Szymon Negacz. More information about WiseGroup: ► https://wisegroup.pl/ ________________________________________ LinkedIn:   / szymonnegacz   Instagram:   / szymonnegacz   _________________________________________ 00:00 Marketer or Salesperson? 00:33 Introduction to the episode. 02:14 * Beginning companies - 1) "Liquid" strategy and lack of a defined buyer persona. 03:59 2) Product maturity. 05:35 3) Length and complexity of the purchasing process. 07:13 4) Age of the audience. 08:50 5) Level in the organization (Boards/Management and below). 10:50 *Mature organizations - 1) Salespeople lose to the competition. 11:55 2) Inability to process all leads. 12:15 3) Low lead qualification. 14:13 4) Chaos in the sales department. 15:26 5) No measurable marketing results. 16:55 Summary. _______________________________________________________ #company #business #szymonnegacz