BUYER PERSONA - Jak ją zbudować? *Strategia sprzedaży.

You can find more information about Machina B2B 2.0 in the link below (use the code "rozwijamsie" for a discount - check the details). ► https://www.sellwise.pl/machina20/ WiseTools channel, where Filip Kulikowski presents and reviews IT tools that can help you increase your work efficiency! ►    / @wisetoolspl   The first two videos on this channel, in which I discuss how to create and express value: ►    • Jak formułować WARTOŚCI FIRMY tak, aby prz...   ►    • Jak stworzyć WARTOŚCI w firmie tak, aby sp...   Today's video is back after a break with a bang... quite a bit. It's a continuation of the episode about sales and marketing strategy that has already appeared on this channel, and at the same time, an important supplement to it. After the video was published, many questions arose, and one of the most common was, "Okay, Szymon, so how do you build this sales strategy?" And that's precisely the question I'll answer in today's episode. Naturally, I can't cover the entire topic in one video, so today I'll talk about the foundation of sales strategy: the buyer persona. The buyer persona is the core of a sales strategy, influencing most elements of how we sell and market. The buyer persona has already appeared on this channel in many contexts, and this video will help you build it correctly. The lack of a well-developed sales and marketing strategy negatively impacts many areas of a company, from burning through marketing budgets to employee turnover due to immense chaos and a lack of a unified direction. In this video, you'll learn, among other things: What is a buyer persona? Sales strategy: how to build it and where to start? What are the components of a buyer persona? How to create a buyer persona? After watching the episode, be sure to subscribe; this channel can become an important element of your sales strategy. :) Szymon Negacz. More about WiseGroup: ► https://wisegroup.pl/ The channel was created in collaboration with: ► https://jutubex.pl/ __________________________________________ My Instagram:   / szymonnegacz   My LinkedIn:   / szymonnegacz   _________________________________________ 00:00 Buyer persona and sales strategy. 00:29 Introduction to the episode. 01:46 Segment 04:06 Personas 05:01 Problems and challenges 05:43 Value proposition 06:40 In what activities will you use the developed buyer persona? 13:36 Consistency of actions. 14:17 How to build a buyer persona? _________________________________________ #wisegroup #business #szymonnegacz