How indu Cracked the Teen Skincare Market That Everyone Else Got Wrong | Martyna Lloyd

Martyna Lloyd, Head of Ecommerce at teen skincare brand indu, joins Rebecca Worsley on DTC Live On Air to discuss building a beauty brand for a generation that's rewriting the rules of discovery, shopping, and brand loyalty. From balancing the needs of both teens and parents, to navigating AI-powered search, TikTok, Shopify Markets, and international expansion, Martyna shares an honest look at what it takes to grow a modern ecommerce brand in one of the most competitive categories in retail. The conversation explores why community sits at the heart of indu's strategy, how the brand uses real teen feedback to shape products and marketing, and why brands can no longer rely on paid social alone to drive growth. In this episode, you'll learn: • Why indu builds products with teens, not just for them • How ecommerce discovery is changing in the age of AI • The challenge of marketing to both parents and teens • Why organic content and community are becoming more important than ever • Lessons from expanding into new international markets • The biggest CRO and customer journey mistakes brands make • Why successful brands need more than just great products Whether you're building a beauty brand, scaling an ecommerce business, or trying to understand the next generation of consumers, this episode is packed with practical insights and fresh perspectives. 🎧 Subscribe to DTC Live On Air for more conversations with the founders, operators, and ecommerce leaders shaping the future of retail. Stay connected with us:   / dtclive   🎟️ Get tickets for our upcoming conferences: NYC: https://www.dtclive.com/dtc-live-new-... Manchester: https://www.dtclive.com/dtc-live-manc... London: https://www.dtclive.com/dtc-live-london 🎯 Register for DTC Live's Deep Dive workshops in Manchester and London: https://www.dtclive.com/learning-labs 🤝 Partner with us. Request a partnership pack here: https://www.dtclive.com/partnership DTC Live brings you into the heart of the eCom revolution. Our YouTube channel hosts exclusive conference insights, expert dialogues, and groundbreaking strategies within the direct-to-consumer commerce sphere. Visit our website (https://www.dtclive.com) for access to tickets, workshops, webinars, and to be a part of our thriving eCom community. Stay at the forefront of online business evolution with DTC Live! Disclaimer: The content showcased on DTC Live's channel is solely intended for personal and educational purposes. Reproduction, redistribution, or any form of commercial use of the content without explicit permission is prohibited. All rights to the videos and material featured on this channel are reserved by DTC Live. For inquiries related to usage rights, permissions, or any other concerns, please reach out to us through our official website. #dtclive #brandgrowth #dtcbrands