How Top Brands Acquire Customers in 2026 | Meta Ads, Live Shopping & Organic Social Growth

What’s actually working for customer acquisition today? In this session from DTC Live Connect MCR, marketing leaders from Rainy City, Sprii, Thomas James Bespoke and Bantu Chocolate share the strategies helping brands attract new customers in an increasingly competitive ecommerce landscape. From scaling organic social audiences and improving Meta performance to live shopping, founder-led content and lead nurturing, this panel explores the acquisition tactics delivering results across multiple industries. You'll learn: • How Thomas James Bespoke grew Instagram from 5,000 to 100,000 followers • Why social-first content outperforms traditional portfolio marketing • How to drive genuine new customer growth through Meta Ads • The importance of audience segmentation and creative avatars • Why skepticism-led and myth-busting creatives often outperform traditional ads • How founder content can become a powerful acquisition channel • What makes live shopping successful and how to get started • Why lead nurturing matters for high-consideration purchases • The essential marketing tools helping brands scale more efficiently Key topics include: • Customer acquisition strategies • Meta and Facebook advertising • Organic social media growth • Live shopping and social commerce • Creative strategy and content marketing • Email marketing and retention • AI tools for marketers Featuring: • James Jago – Head of Marketing, Rainy City • Sam Gollings – Sprii • Kelly Birnie – Marketing Manager, Thomas James Bespoke • Veronique Mbida – Founder, Bantu Chocolate Whether you're a founder, marketer or ecommerce leader, this session is packed with practical acquisition strategies that can help drive sustainable growth. Subscribe for more ecommerce insights, growth strategies and founder stories from DTC Live Connect MCR. Stay connected with us:   / dtclive   🎟️ Get tickets for our upcoming conferences: NYC: https://www.dtclive.com/dtc-live-new-... Manchester: https://www.dtclive.com/dtc-live-manc... London: https://www.dtclive.com/dtc-live-london 🎯 Register for DTC Live's Deep Dive workshops in Manchester and London: https://www.dtclive.com/learning-labs 🤝 Partner with us. Request a partnership pack here: https://www.dtclive.com/partnership DTC Live brings you into the heart of the eCom revolution. Our YouTube channel hosts exclusive conference insights, expert dialogues, and groundbreaking strategies within the direct-to-consumer commerce sphere. Visit our website (https://www.dtclive.com) for access to tickets, workshops, webinars, and to be a part of our thriving eCom community. Stay at the forefront of online business evolution with DTC Live! Disclaimer: The content showcased on DTC Live's channel is solely intended for personal and educational purposes. Reproduction, redistribution, or any form of commercial use of the content without explicit permission is prohibited. All rights to the videos and material featured on this channel are reserved by DTC Live. For inquiries related to usage rights, permissions, or any other concerns, please reach out to us through our official website. #dtclive #brandgrowth #dtcbrands #Ecommerce #CustomerAcquisition #MetaAds #SocialCommerce #LiveShopping #DigitalMarketing #DTC #ContentMarketing #FounderLedGrowth