How Top Ecommerce Brands Increase AOV & Conversion Rates | Grenade, Cozy Crew Club & Rainy City

What are the fastest ways to increase Average Order Value (AOV) and improve Conversion Rate Optimisation (CRO)? In this practical session from DTC Live Connect MCR, ecommerce leaders from Cozy Crew Club, Grenade and Rainy City share the strategies, experiments and site improvements that are driving measurable revenue growth. From smarter upselling and customer segmentation to site speed, testing frameworks and loyalty strategies, this discussion breaks down the tactics brands are using to maximise every website visit and every order. You'll learn: • Why upselling consistently outperforms cross-selling • How a simple checkout change generated £1.5 million in additional revenue • Using customer cohorts to personalise product recommendations • How gamification can increase basket size and boost AOV • Why site speed is one of the biggest conversion levers available • The three pillars of effective CRO: UX, technical performance and behavioural data • How leading brands structure testing programmes for continuous improvement • Why DTC brands need to offer value beyond price to compete with retail partners Featuring insights from: • Conor Jaafari – Founder, Cozy Crew Club • Cameron Goldie – Head of Ecommerce, Grenade • Mark Leach – Commercial Director, Rainy City Whether you're looking to improve conversion rates, increase customer spend, or create a stronger direct-to-consumer experience, this session is packed with actionable ecommerce strategies you can implement immediately. Subscribe for more ecommerce insights, founder stories and growth strategies from DTC Live Connect MCR. Stay connected with us:   / dtclive   🎟️ Get tickets for our upcoming conferences: NYC: https://www.dtclive.com/dtc-live-new-... Manchester: https://www.dtclive.com/dtc-live-manc... London: https://www.dtclive.com/dtc-live-london 🎯 Register for DTC Live's Deep Dive workshops in Manchester and London: https://www.dtclive.com/learning-labs 🤝 Partner with us. Request a partnership pack here: https://www.dtclive.com/partnership DTC Live brings you into the heart of the eCom revolution. Our YouTube channel hosts exclusive conference insights, expert dialogues, and groundbreaking strategies within the direct-to-consumer commerce sphere. Visit our website (https://www.dtclive.com) for access to tickets, workshops, webinars, and to be a part of our thriving eCom community. Stay at the forefront of online business evolution with DTC Live! Disclaimer: The content showcased on DTC Live's channel is solely intended for personal and educational purposes. Reproduction, redistribution, or any form of commercial use of the content without explicit permission is prohibited. All rights to the videos and material featured on this channel are reserved by DTC Live. For inquiries related to usage rights, permissions, or any other concerns, please reach out to us through our official website. #dtclive #brandgrowth #dtcbrands #Ecommerce #CRO #ConversionRateOptimization #AOV #Shopify #DTC #EcommerceMarketing #CustomerExperience #OnlineRetail