We've Been Selling Wrong for 5 Years

Most businesses focus on closing the sale. Few ask what happens next. For five years we sold plywood, timber and sheet materials to trade customers across the UK. Every time, we'd tell them the same thing - this board needs to be treated, sealed, protected. And every time the customer asked where to get that solution, we had nothing. No product. No answer. No next step. We didn't realise it at the time, but we were breaking the first rule of sales — find the problem, sell the solution — while doing exactly the opposite. We found the problem, sold the product, then walked away and left the customer stuck. This week we finally fix it. We also cover driver performance management and why building a fair system is harder than it sounds when you manage people you actually like, a new product range expansion that's been pending for months, a warehouse walk that turns into a real conversation about dead stock, and what 33% month on month growth actually feels like from the inside when you're still in the middle of it. If you run a trade business, a merchant, or any product-based operation - this one will make you look at your own range differently. The sale after the sale. You've been missing it too. New episodes every Sunday.