From Dragon’s Den to Global Expansion: How Full Power Cacao Built a Movement | Liam Browne

What does it take to build a purpose-led brand in one of the world's fastest-changing commodity markets? In this DTC Live Connect MCR session, Liam Browne, Founder and CEO of Full Power Cacao, shares the remarkable journey behind building one of the UK's leading ceremonial cacao brands. From securing investment opportunities on Dragon's Den to navigating a 180% increase in cacao prices, Liam reveals the mindset, resilience, and unconventional thinking that have helped Full Power Cacao grow from grassroots beginnings to international expansion. You'll learn: • What really happens behind the scenes on Dragon's Den • How Liam prepared to pitch to the dragons • Why he approached investors as partners, not saviours • How Full Power Cacao generated early sales through events and community building • The importance of sampling and product experience in driving growth • Why founder-led content remains the brand's strongest marketing asset • How the business survived a global cacao supply crisis • Lessons learned from scaling teams and managing people Key topics include: • Founder-led brands • Dragon's Den insights • Building community-led businesses • International expansion • Brand storytelling • Grassroots marketing strategies • Leadership and resilience • DTC growth Liam also discusses the upcoming US launch of Full Power Cacao, his intuitive approach to entrepreneurship, and why founders should immerse themselves in every area of the business before delegating responsibility. Whether you're building a consumer brand, preparing to raise investment, or looking for inspiration on navigating challenges as a founder, this session offers a refreshingly honest perspective on growth, leadership, and staying true to your vision. Subscribe for more founder stories, ecommerce insights, and expert discussions from DTC Live Connect MCR. Stay connected with us:   / dtclive   🎟️ Get tickets for our upcoming conferences: NYC: https://www.dtclive.com/dtc-live-new-... Manchester: https://www.dtclive.com/dtc-live-manc... London: https://www.dtclive.com/dtc-live-london 🎯 Register for DTC Live's Deep Dive workshops in Manchester and London: https://www.dtclive.com/learning-labs 🤝 Partner with us. Request a partnership pack here: https://www.dtclive.com/partnership DTC Live brings you into the heart of the eCom revolution. Our YouTube channel hosts exclusive conference insights, expert dialogues, and groundbreaking strategies within the direct-to-consumer commerce sphere. Visit our website (https://www.dtclive.com) for access to tickets, workshops, webinars, and to be a part of our thriving eCom community. Stay at the forefront of online business evolution with DTC Live! Disclaimer: The content showcased on DTC Live's channel is solely intended for personal and educational purposes. Reproduction, redistribution, or any form of commercial use of the content without explicit permission is prohibited. All rights to the videos and material featured on this channel are reserved by DTC Live. For inquiries related to usage rights, permissions, or any other concerns, please reach out to us through our official website. #dtclive #brandgrowth #dtcbrands #DragonsDen #FullPowerCacao #FounderStory #Entrepreneurship #BrandBuilding #DTCBrand #BusinessGrowth #Leadership #Ecommerce