S2 EP 1: The Story Of D’YOU | Building A Skincare Brand From Scratch

How does a first-time founder actually build a beauty brand from scratch? Before the launches, campaigns, and chaos, there was just an idea, a lot of trial and error, and years of figuring things out one step at a time. In Episode 1 of Season 2, Shamika looks back at the journey of building d’you from the ground up - from early launch struggles in the midst of a lockdown, to scaling the business year after year, while learning everything in real time. If you’ve ever wanted to build something of your own, or wondered what actually goes on behind the scenes of a beauty brand, this one’s for you. in d’you time - new episodes every Thursday, only on YouTube. Timestamps: 00:00 - The Journey of d’you 00:39 - Where it all began 01:16 - First Trip to Korea & Learning manufacturing 02:40 - R&D of hustle 04:09 - Preparing for New Launches 04:38 - First campaign 05:53 - Building an Instagram community 06:27 - First shipment & initial investment 07:39 - Shamika as a founder 08:15 - First milestones at d’you 08:54 - Next steps and raising capital 10:30 - A message from Shamika’s dad #dyou #d2cbeauty #beautybrand #brandbuilding #entrepreneurship