S2 EP 2: The Truth About Skincare Supply Chains | How Global Events Impact Beauty

What really goes behind in inventory management and supply chain streamlining when running a bootstrapped beauty brand? For a brand like d'you - where products are manufactured internationally and every product has a shelf life - inventory management isn't just a logistics problem. It's one of the most consequential decisions the business makes, over and over again. Episode 2 of in d'you time goes deep into one of the least talked about parts of running a beauty brand… inventory. How much stock do you order? What do the production timelines look like? What happens when a shipment from overseas gets delayed and your launch date doesn't move? And what does sitting on too much stock actually cost a small brand? Shamika walks through all of it - the timelines, the calculations, the chaos and the decisions that come with managing inventory and production cycles at a beauty brand that sources globally. in d’you time - new episodes every Thursday, only on YouTube. Timestamps: 00:00 - The production delays 01:38 - Product inventory discussions 02:50 - Annual sale discussions 03:19 - What affects supply 04:20 - Retail inventory discussions 05:21 - d'you's annual sale 06:22 - Balancing old stock with new stock 07:40 - Managing stock amidst virality 08:48 - Global Shipping Costs 11:08 - Shelf life and product efficacy 12:34 - Final sale timelines #beautybrand #startupjourney #behindthescenes #inventorymanagement #entrepreneurship