Celebrities’ Skincare Brands Are A Bad Idea! ft. Shaily Mehrotra | CEO of Fixderma @SohaAliKhanP

ALL ABOUT HER with Soha Ali Khan ft. Shaily Mehrotra | Skincare Trends, Brand Building & The Truth About Skin Health Why is the skincare industry growing faster than ever, yet consumers feel more confused than informed? In this episode of All About Her, we explore the evolving world of skincare, beauty trends, dermatology, and what it really takes to build a trusted brand in today’s digital-first world. Joining the conversation is Shaily Mehrotra, Co-founder and CEO of Fixderma, a science-led, dermatologist-recommended skincare brand built on simplifying skincare through credible information and clinically backed solutions. From celebrity skincare brands and social media influence to anti-ageing, DIY skincare, men’s skincare, fairness obsession, and viral beauty trends, this episode dives into how the industry has changed over the years and where it’s headed next. The conversation also explores the business side of beauty: how consumer behaviour has evolved, how brands grow in today’s market, and what it takes to build trust and scale in the skincare industry in 2026. At its core, this episode is about separating skincare facts from marketing noise and understanding what healthy skin truly means today. This episode is supported by Fixderma — a science-backed skincare brand focused on making skincare simpler, more effective, and more accessible. #AllAboutHer #SohaAliKhan #ShailyMehrotra #Fixderma #Skincare #BrandBuilding #BeautyIndustry #Dermatology #CelebrityBrands #AntiAgeing #SkinHealth #IndianSkincare #Podcast 📍 Whoppl Studios ------------------------------------------------------------------------------------ Chapter Titles 0:00 – Upcoming 1:26 – Introduction 2:17 – Meet Shaily Mehrotra 2:52 – Why Skincare? 5:19 – When Did Fixderma Feel Real? 7:09 – What Nani-Dadi Skincare Missed 10:14 – Skincare Industry in 2026 13:02 – Celebrity Skincare Brands 17:11 – Do Brand Ambassadors Work? 20:34 – Men Need Skincare Too 22:01 – Social Media & Brand Growth 27:05 – How Skincare Changed Since 2010 29:22 – Sharmila Tagore’s Simple Routine 33:55 – India’s Fairness Obsession 39:00 – Skincare in Your 40s 43:27 – Biggest Founder Mistakes 46:11 – Ninna’s Question 51:07 – What Drives Shaily Today 52:02 – Is DIY Skincare Safe? 54:36 – Do Quick Fixes Work? 58:02 – The Truth About Anti-Ageing 1:02:14 – IV Wellness Drips Trend 1:04:23 – Taking an Indian Brand Global 1:09:48 – Fixderma’s Growth Phase 1:18:14 – One Skincare Myth to Break 1:18:57 – Outro -------------------------------------------------------------------------------------------------------------- Produced By: Soha Ali Khan Production House: Any Content Experts Pvt Ltd Creative Producer & Writer: Bhumika Jethwa DOP: Anish Ajmera, Jimit Sondagar Post-Producer & Editor: Yash Patel ✨ Follow Soha Ali Khan ⤵︎ Instagram: @sakpataudi Twitter: @sakpataudi Facebook: Soha Ali Khan