S2 EP 4: How A Brand Rebrand Works | Building the Next Chapter

Five years in. Same brand. Slightly different. This episode is a behind-the-scenes look at our rebrand journey: why we felt the need to evolve our identity, how our logo changed, what stayed the same, and the months of discussions, design iterations, and strategic thinking that went into every decision. Because rebranding isn't just about aesthetics. It's about ensuring your brand reflects who you've become, while staying true to the values and recognition you've built over the years. After five years of building d'you, we found ourselves asking some important questions: Does our identity still represent where we're headed? How do you evolve without losing what people already love? And what does a more mature version of the brand actually look like? The answers weren't always obvious. Watch on to follow our rebranding process. Timestamps: 00:00 - The d'you design philosophy 00:57 - Building the next chapter 02:19 - Moving a rebrand in-house 03:43 - The design brief 04:56 - Design perspectives 05:48 - Final design presentation 07:34 - Rebranding amidst production timelines 09:49 - The do's and don'ts #rebrand #skincare #beautybrand #behindthescenes #brandbuilding #behindthebrand #rebrandingstory