✍️ PRENSA ASEGURADORA -🎙️JORGE D'URBANO (IKÉ)

🎙️ JORGE D'URBANO – Director of IKÉ ASISTENCIA. "We like to define ourselves as a company that provides solutions when they're needed, not just as an assistance company. Customers expect an emergency to be resolved within an hour so they can coordinate their daily lives; beyond that, the impact is catastrophic." D'Urbano analyzed the shift in consumer habits and Iké's digital transformation in the first six months of the year. He highlighted the strong growth of "Vetify," their specialized pet insurance coverage, and the evolution of banking products toward an interactive technological model. Regarding roadside assistance, he revealed that they are testing an international telematics system via app with insurance companies. This system allows for risk-based pricing and activates automatic alerts for serious accidents, dispatching ambulances immediately and reducing fatal response times. He also announced the launch of his "pay-per-event" (on-demand) service, a transparent pricing and guaranteed workmanship service that capitalizes on the more than 1.2 million monthly Google searches for tradespeople (plumbers, electricians). He drew a parallel with the disappearance of the traditional doorman and criticized the local insurance market for remaining overly focused on the technical outcome of auto claims, neglecting a truly customer-centric model. #RoadsideAssistance #Insurtech #Telematics #Vetify #CustomerCentric #PayOnDemand #IkeAssistance #InsurancePress