How To Create Marketing Emails People Actually Read | A Measure of Marketing | S2 Ep. 13

What makes someone open a marketing email, read it and actually take action? Kelly and Hayley talk through the key things small businesses need to think about when sending emails to their audience. From subject lines and preview text to personalisation, relevance, structure, trust and consistency, this episode explores what helps an email feel worth opening - and what can quickly make someone unsubscribe. They also talk about the importance of sending emails to people who have actively chosen to hear from you, and why building trust should sit at the heart of every email you send. They cover: 📩 Why your subject line and preview text matter 📩 How 'A/B testing' can help you understand what your audience responds to 📩 The role of personalisation, relevance and useful content 📩 Why email structure and white space can make emails easier to read 📩 How sending too many emails can damage trust 📩 Why every email needs a clear purpose and call to action 📩 How consistency helps people know what to expect from your brand. Whether you already send regular newsletters or you’re thinking about starting email earketing for your small business, this episode will help you think more clearly about what makes people want to read, trust and act on your emails.