Mapping the Customer Journey - with guest Sarah Markham | A Measure of Marketing | S2 Ep 12

Kelly and Hayley are joined by Sarah Markham, founder of Calm in a Box. Calm in a Box is a consultancy that helps organisations drive performance through wellbeing, blending coaching, design thinking and action learning to support leaders, teams and employees. In this episode, Sarah talks about how her business has developed over nearly six years, from a mission-led idea into a consultancy and community that supports organisations in creating healthier, more effective workplaces. Together, Kelly, Hayley and Sarah explore the parallels between customer journeys, employee journeys and Marketing - especially when the work involves behaviour change, culture, wellbeing and long decision-making processes. They discuss: 👉 Why mapping the customer journey is not always neat or linear 🙌 How Sarah’s background in employee experience shaped her approach to Marketing 🔗 The link between wellbeing, performance and business capacity 🤝 Why community, relationships and events matter when trust takes time to build 😮‍💨 Why businesses need to stay agile as customer needs, workplace expectations and technology continue to shift. Find out more about Calm in Box (https://calminabox.co.uk/) and connect with Sarah on LinkedIn (  / sarah-markham-31195a24  .