Email Marketing Case Study: 6 Sales From One Lead Magnet

Email marketing case study: how job search strategist Sarah Bryer turned one new lead magnet into 100+ subscribers and 6 sales, with emails written in her own voice. When Sarah came to me she'd DIY'd her whole email list. She had a great product but, in her words, she's "not a marketing person", so list building kept getting knocked to the bottom of the pile. Her old freebie wasn't pulling anyone in and nobody replied to her emails. She was "shouting into the void". So we fixed it. We built a brand-new lead magnet, The Case Files: real client success stories packaged up like a secret spy dossier (think: unemployed for up to a year, then landing a £200k salary). Then I wrote the whole email sequence that follows it in Sarah's own voice, so every email lands like she handwrote it. In this email marketing case study you'll learn: ✅ Why the tired "10 tips PDF" lead magnet doesn't cut it anymore ✅ How to build a lead magnet people actually want to opt in for ✅ How to write emails in your own voice that get opens and replies ✅ How a small, engaged email list turns into real sales The results for Sarah: ✅ 100+ new subscribers ("and I've not tried that hard, if I'm honest") ✅ 6 sales attributed directly to the Case Files ✅ Open rates she calls "crackers" (the good kind) ✅ An inbox that finally gets replies instead of silence If you've got a brilliant business but you know it's time to do your email marketing properly, this one's for you. 👉 Want results like these? Contact me at cheerupmarketing.com 👉 Find Sarah: sarahbryer.co.uk and on LinkedIn #emailmarketing #leadmagnet #listbuilding #emailmarketingtips #smallbusinessmarketing