Pourquoi Chupa Chups ne se vend qu’en caisse ?

Have you ever noticed? There are Chupa Chups lollipops everywhere at the checkout. The reason they're placed there, why Chupa Chups was the very first lollipop in space, why famous footballers and singers have enjoyed them—all of this makes up one of the finest and greatest success stories in marketing case studies. ⏰ Table of Contents 0:00 How Chupa Chups Was Born 1:17 You Have to Solve Customer Problems 3:08 Brand Doesn't Always Matter 5:47 Become an Expert 7:26 Where to Communicate 8:34 New Markets 9:53 Innovation #ChupaChups #lollipop #SalvadorDali