LE VRAI SECRET DERRIÈRE LES PRIX CASSÉS DE LIDL

Germany's richest man has only three photos of himself online. His empire is Lidl. 25 million customers a week. Sneakers resold for €1,200 on eBay. A food processor that beats Thermomix in court. And behind it all, an 86-year-old ghost no one has ever seen. Dieter Schwarz built a €175 billion conglomerate by selling everything from coffee beans to the ships that transport them for less than anyone else. But the craziest thing is what he does with your grocery money. While you're buying your 29-cent baguette, he's building Europe's largest data center to compete with Amazon and Microsoft. Google is already entrusting him with its data 🎯 If this kind of topic resonates with you, a subscription is the best way to access this content every week. 0:00 Intro 01:08 The Phantom Founder 04:00 The Origin of Low Prices 06:50 Bad Image 08:30 New Image 12:40 The Downfall 14:31 The Return to Low Prices 16:22 The Group's Ambition #Lidl #Schwarz #Discount