The Real Estate Data Most Agents Ignore (And Why It's Costing You Listings)

Are you like the majority of agents who know they should delegate and automate but just can't seem to get it into place? You try to hire an assistant or you implement the new AI tool everyone is raving about only to have your biggest concerns confirmed… it doesn't work! To add insult to injury, you spend more time fixing the mess than had you just done the things in the first place. Your strategy is likely not the problem. But you are missing a big piece to the puzzle! In this conversation, we get into standard operating procedures and why they're the prerequisite to almost everything you're trying to add to your business right now. We unpack why most agents have procedures locked in their head but never on paper, the restaurant dishwasher analogy Garrett uses to break a business into the small chunks you can actually systematize, the "definition of done" that turns a vague task into a finished one, the BMW brake job that paid Garrett the equivalent of $1,400 an hour because he had the experience and the process, Dan Martell's Buy Back Your Time and why we keep coming back to it, the trap of handing a brand new hire the job of writing their own SOP, and the SOP Builder we put together at tentenths.co/sop-builder to walk you through your first one. You already have the experience. The work is just getting it out of your head and onto paper, one process at a time. It comes down to picking one routine task you did today, sitting down with the SOP Builder, and letting it ask you the questions that unlock the procedure. Done right, your business becomes something you can hand off, automate against, and trust. And that's when hiring works, AI works, and burnout finally starts going the other direction. Process plus experience equals freedom. Join us in the 11 Circle for weekly coaching, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. #realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #sops #standardoperatingprocedures #hiring #ai #burnout