The Three Things Top Real Estate Agents Have That Most Don't

The magic combination of these three things is the difference between a full pipeline and wondering why your neighbor is listing with a different agent. In this conversation, we get into the three-legged stool that is winning real estate business in this market: competency, relationship, and energy. We unpack why competency is the foundation that has to come first (no matter how much someone likes you, they are not hiring you with the biggest asset in their life if they don't trust you to get the job done), the study we did where people knew ten realtors and would use none of them, the Walrus Ice Cream "line out the door" effect and why proof of concept matters more than agents realize, and the trick of how to build trust before someone ever hires you using a market impact report. Stop wondering why deals are going to other agents and start being the agent your sphere can't imagine using anyone else for. Chapters: 00:00 Why agents who want luxury have never walked a luxury home 02:00 The market right now is demanding trust over everything else 03:00 Defining the level of trust that actually gets you hired 04:00 The neighbor problem: liked, trusted, not hired 05:00 The study where people knew ten realtors and would use none 07:00 The transmission shop that did great work and still failed 08:00 The three legs: competency, relationship, energy 10:00 Why marketing matters more than it did 15 years ago 11:00 The just-listed just-sold postcard and proof of concept 12:00 The Walrus Ice Cream line out the door 14:00 Unsolicited testimonials and why they are the strongest signal 16:00 Education as offense, not defense 18:00 The market impact report as a "trust before hire" tool 19:00 Self education for new agents who feel behind 24:00 Get into the homes you want to sell 27:00 Jen Egbert in Boulder and what real expertise sounds like 29:00 The 2002 BMW and why competency transfers 30:00 The three things, in order of importance Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. — #realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #trust #referrals #listings #realestatesuccess