Why Top Agents Always Think They Need 2-3x More Money

Most agents are running the wrong race. They're chasing somebody else's number, comparing themselves to the agent in the next office, and quietly wondering why hitting the goal didn't feel the way it was supposed to. In this conversation, we get into the trap of borrowed visions. A study by Michael Norton found that millionaires at every income level say they'd need two to three times more money to be happy, and that number never stops moving. We unpack why that happens, what Sahil Bloom's Five Types of Wealth gets right about the disconnect, why trying to be the next Ryan Serhant or Gary Vee might not be the right aspiration, and how some agents are winning at the only race that matters. We also get into what we believe is the fix. Added bonus, when you do this work upfront, the business stops feeling like a treadmill and starts fueling the life you actually want. It comes down to building your own vision first, in real detail, before you set a single income goal. Happiness leads, success follows. Chapters: 00:00 The two-to-three-times-more trap 03:00 Why real estate agents fall into this faster than most 06:00 The $300K agent heli-skiing in Canada 09:00 The Ryan Serhant comparison problem 13:00 The Norton study on millionaire happiness 24:00 Happiness comes from within, not from the goal 26:00 The Disneyland metaphor for chasing the wrong thing 30:00 Why business planning starts with vision, not numbers 31:00 The marathon you can run in Converse 33:00 Your business should fuel your life, not consume it Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. — #realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #mindset #vision #realestatesuccess #burnout