Urban Company: 0 to 16,000 Crores | Masterclass in Product & Marketing | Case Study

In this episode, we discuss Urban Company's marketing, growth & product strategy that has helped it stay ahead of its competition. Get Product 1-1 Mentoring - https://topmate.io/rakshit_lodha10 Get Marketing 1-1 Mentoring - https://topmate.io/dhruv_shah10/475871 Join our community group for the latest updates from Perspectify - https://chat.whatsapp.com/Gw2COeWk1ax... Follow Dhruv on LinkedIn-   / shahdhruv04   Follow Rakshit on LinkedIn:   / rakshit-lodha-360241187   Chapters: 00:00 - Introduction 01:00 - Urban Company Current Stats 02:40- Urban Company Product Strategy 05:55 - How Urban Co. Makes Money from Products 08:56 - Building Trust Among Consumers 10:10 - Urban Company Acquisition Strategy 11:48 - Category Led Marketing of Urban Co. 14:55 - Category-Wise Teams 16:34 - Urban Company's Research Strategy 18:40 - Urban Company Branding Strategy 21:20 - Scaling Tech 23:40 - Urban Company Partner Skill Matching 24:14 - Urban Company Partner Skill Levels 27:10- Geographical & Location Mapping 30:05 - UC Product Lessons 31:20 - UC Marketing Lessons ________ Visit our previous videos: How Blinkit is Destroying Competition:    • How Blinkit Is KILLING Swiggy & Zepto | A ...   I Gained 30,000 LinkedIn Followers & Got the TOP VOICE Badge:    • I Gained 30,000 LinkedIn Followers & Got t...   The INTERNET is FREAKING OUT Over This AI! (OpenAI's Sora Explained) -    • The INTERNET is FREAKING OUT Over This AI!...   How To Become A Product Manager With ZERO Experience -    • How To Become A Product Manager With ZERO ...   WTF does a PM do -    • WTF Does a Product Manager do? 2024 Edition   Your Marketing Strategy in 2024 is DEAD! Unless... -    • Your Marketing Strategy in 2024 is DEAD! (...   Mastering Data Analytics -    • Mastering Data Analytics for Product & Mar...   AI for Marketers & Product Managers -    • AI for Marketers & Product Managers: How t...   Build Your Personal Brand -    • The Beginner's Guide to Building a Persona...   __________________________ If you're listening to our podcast for the first time, allow us the chance to introduce ourselves. Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management. Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth. Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives. With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field. Rate, review, and subscribe to this podcast to never miss an episode.