How Blinkit Is KILLING Swiggy & Zepto | A Masterclass in Product & Marketing Strategy | Case Study

In this episode, we discuss Blinkit's marketing, growth & product strategy that has helped it stay ahead of players like Zepto, Swiggy & Dunzo Daily. Get Product 1-1 Mentoring - https://topmate.io/rakshit_lodha10 Get Marketing 1-1 Mentoring - https://topmate.io/dhruv_shah10/475871 *Correction: The Zomato X Blinkit billboard got 100k likes, and not 900k likes as erroneously mentioned in the video. Join our WhatsApp community group for the latest updates from Perspectify - https://chat.whatsapp.com/Gw2COeWk1ax... Follow Dhruv on LinkedIn-   / shahdhruv04   Follow Rakshit on LinkedIn:   / rakshit-lodha-360241187   00:00 - Blinkit Bigger Than Zomato? 00:45 - Blinkit AOV, Retention & User Base 1:55 - Blinkit's Product Strategy Teardown 4:13 - Blinkit Repeat Rate Strategy 9:35 - Product Search Strategy 10:12 - Cow Dung Spike Story 11:00 - Dhanteras Coin Story 12:20 - Blinkit's Abnormally High AOV 18:22 - Blinkit's Marketing Teardown 19:12 - Grofers to Blinkit Rebranding 19:50 - Rule of 7 In Branding 21:10 - Targetted Marketing Vs Brand Building 22:45 - Blinkit Billboard Strategy 25:02 - Blinkit's Social Media Game 26:45- App SEO 30:00 - Blinkit Performance Marketing ________ Visit our previous videos: I Gained 30,000 LinkedIn Followers & Got the TOP VOICE Badge:    • I Gained 30,000 LinkedIn Followers & Got t...   The INTERNET is FREAKING OUT Over This AI! (OpenAI's Sora Explained) -    • The INTERNET is FREAKING OUT Over This AI!...   How To Become A Product Manager With ZERO Experience -    • How To Become A Product Manager With ZERO ...   WTF does a PM do -    • WTF Does a Product Manager do? 2024 Edition   Your Marketing Strategy in 2024 is DEAD! Unless... -    • Your Marketing Strategy in 2024 is DEAD! (...   Mastering Data Analytics -    • Mastering Data Analytics for Product & Mar...   AI for Marketers & Product Managers -    • AI for Marketers & Product Managers: How t...   Build Your Personal Brand -    • The Beginner's Guide to Building a Persona...   __________________________ If you're listening to our podcast for the first time, allow us the chance to introduce ourselves. Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management. Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth. Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives. With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field. Rate, review, and subscribe to this podcast to never miss an episode.