What Brands Look For Before They Say Yes (She's Spent $3M on Influencer Deals) ft. Yulia Storozhuk

72% of pitches sit unanswered. Most creators assume that means rejection — it usually doesn't. This is our second deep dive into the brand side of brand partnerships. Yulia Storozhuk leads influencer marketing and partnerships at Kittl, the AI-powered design platform based in Berlin. In six years she's personally worked with over 300 creators and spent more than $3 million on creator collaborations — and she brings a deeply data-driven approach to every single one of them. If you've ever sent a pitch and heard nothing back, wondered what actually makes a brand say yes, or wanted real insight into how an influencer marketing manager thinks — this episode is for you. This is part of our Season 2 curriculum for EDUcreators who want to land and scale paid brand partnerships. Chapters: Intro — meet Yulia, $3M in creator spend, 300+ collaborations How Yulia built a profitable influencer marketing engine from scratch What actually happens to a pitch once it lands in a brand's inbox Why most pitches go unanswered — and why it's rarely personal What brands are actually looking for beyond follower count How a data-driven brand evaluates creators before responding What separates a pitch that gets a reply from one that gets ignored What makes a creator memorable after a campaign ends How Kittl evaluates creator fit and brand alignment European vs. US influencer marketing — what's different, what's the same Why communication and professionalism are the real differentiators Find Yulia & Kittl: Kittl: kittl.com Episodes Referenced: Episode 22: What Brands Are Actually Looking For ft. Noam Giras of Tailor Brands Episode 4: The Obvious YES Pitch — the 5C Framework Season 2 Episode 4: How to Make a Media Kit That Actually Gets Brand Deals Join the Creator Club Waitlist: [LINK] Follow us: @notaninfluencerco on IG & TikTok Tags: brand deals, what brands look for in creators, how to pitch brands, influencer marketing, brand partnership tips, how to get brand deals, content creator tips, sponsored content, EDUcreator, influencer manager, brand deal strategy, how to land brand deals, creator economy, content creator income, make money as a content creator, brand deal negotiation, how to work with brands, monetize social media, influencer marketing manager, brand partnership strategy