How to Create Brand Deal Content That Gets Results (GOAL Framework for Creators)

When a brand pays you for a video, they are not buying the video. They're buying an outcome. The video is just the vehicle. We run a creator agency and we both hold long-term retainer partnerships with brands, and this is the framework behind both: GOAL. Four steps to understand what a brand wants from a partnership, build a content strategy around it, deliver the results, and adapt when something stops working. This is the difference between creators who get one-off deals and creators who get rehired month after month. This is part of our Season 2 curriculum for EDUcreators who want to land and scale paid brand partnerships. Chapters: Intro: this is a whiteboard episode Brands buy outcomes, not videos G: Goal — the questions to ask before you sign Why Tea turned down a conversion-focused deal The goal questions to ask after the contract is signed O: Outline — top, middle, and bottom of funnel content Why middle of funnel content will never get massive reach The coupon code mistake and what to do instead A: Apply — engagement drivers, ManyChat, free resources, email capture Kate's ManyChat activation example Tea's full-funnel brand partnership running right now L: Level Up — you're paid for results, not videos What to do when your content stops working The one question that positions you as a strategic partner Your challenge this week Episodes Referenced: Season 2 Episode 10: Stop Using AI Like This Episode 13, Season 1: Why Retainers Are the Secret to Scalable Creator Income Episode 5, Season 1: What You Should Charge — the 4R Pricing Framework Episode 22: What Brands Are Looking For ft. Noam Giras of Tailor Brands Join the Creator Club Waitlist: [LINK] Follow us: @notaninfluencerco on IG & TikTok Tags: brand deal content, how to create brand deal content, brand deal strategy, brand partnerships, how to get brand deals, content strategy for creators, brand deal results, long-term brand partnerships, retainer brand deals, content funnel strategy, how to work with brands, sponsored content strategy, content creator tips, brand partnership tips, EDUcreator, content creator income, how to make money as a content creator, influencer marketing, brand deal tips, creator economy