DV360 Reporting Explained | Programmatic Intermediate Ep. 3

In Episode 3 of our Programmatic Advertising Intermediate Series, we break down DV360 Reporting — the backbone of data-driven decision making in digital marketing. Learn how to transform raw campaign data into actionable insights using Custom Reports, Key Metrics, and Looker Studio dashboards. 🚀 What You’ll Learn: 00:00 Introduction & Reporting in DV360 Overview 00:35 Why Reporting Matters in DV360 01:46 Standard Reports vs Custom Reports 03:25 Looker Studio Overview 03:43 How to Build a Custom Report in DV360 04:19 Dimensions vs Metrics Explained 04:52 Key Metrics Every Marketer Should Know 05:55 Understanding Dimensions vs Metrics 06:42 Most Common Reporting Dimensions 07:57 Essential Metrics to Include in Reports 08:28 Five Report Breakdowns Every Analyst Should Use 09:45 Scheduling Reports in DV360 10:17 Reporting Automation Pro Tips 10:53 DV360 + Looker Studio Integration 11:33 Attribution in DV360 Reports 12:06 Common Reporting Mistakes to Avoid 13:16 Analyst Reporting Shortcuts & Best Practices 14:20 DV360 Reporting Quick Reference Guide 15:16 Key Takeaways 15:44 Next Video Preview: Audience Targeting Deep Dive 15:51 Final Thoughts & Closing Remarks 💡 Whether you're an aspiring programmatic analyst or already working in digital marketing, this video will help you analyze performance, optimize spend, and prove ROI effectively. 📊 Stop guessing. Start reporting like a pro. 👉 Don’t forget to Like, Share & Subscribe for the full series!