DV360 Brand Safety & Viewability Deep Dive | Programmatic Intermediate Ep. 1

In Episode 1 of the Programmatic Intermediate Series, we take a deeper look at Brand Safety & Viewability in DV360 — focusing on practical implementation, optimisation, and reporting. This video goes beyond basics and shows how programmatic professionals actually manage risk, improve viewability, and scale campaigns efficiently. 🚀 What you’ll learn: 00:00 Introduction to Brand Safety & Viewability in Programmatic 02:11 What You’ll Learn in This Video 02:54 What is Brand Safety? 04:26 The Cost of Poor Brand Safety 06:04 Real-World Brand Safety Example (YouTube Adpocalypse) 07:06 Brand Safety vs Brand Suitability 10:21 What is Viewability? 10:40 MRC Viewability Standards Explained 12:37 Verification Partners Overview 12:45 IAS (Integral Ad Science) Explained 13:29 DoubleVerify (DV) Explained 15:03 Oracle Moat Explained 16:08 Brand Safety Controls in DV360 16:16 Advertiser-Level Brand Safety Settings 17:24 Campaign-Level Brand Safety Controls 18:22 Line Item-Level Brand Safety Controls 19:36 Content Labels in DV360 Explained 20:52 Sensitive Categories & Block Lists 22:15 Active View & Viewability Targeting in DV360 22:39 Setting Viewability Thresholds 23:28 Optimizing Bids for Viewable Impressions 24:09 Measuring & Reporting Viewability 25:14 Setting Up IAS, DoubleVerify & Oracle in DV360 25:38 Pre-Bid vs Post-Bid Verification 27:09 Brand Safety Reporting in DV360 28:15 Viewability Reporting Metrics 29:37 Brand Safety & Viewability Best Practices 31:01 Key Takeaways & Recap 32:41 Final Thoughts 33:04 Next Episode: Audience Strategy & Data in DV360 33:26 Intermediate Programmatic Series Overview 33:34 Closing Remarks & Connect With Me 📊 Designed for marketers, analysts, and traders who already understand the basics and want to execute and optimise campaigns more effectively. 👉 Next Episode: Audience Strategy & Data in DV360 (1P, remarketing & lookalikes)