DV360 Audience Targeting Explained | Programmatic Intermediate Ep. 2

In this video from our Programmatic Advertising Intermediate Series, we break down Audience Strategy & Data in DV360 — one of the most important skills for running successful campaigns. Learn how to reach the right audience at the right time using powerful targeting techniques inside DV360. 🚀 What You’ll Learn: 00:00 Introduction & Audience Strategy in DV360 00:42 What is Audience Targeting? 01:12 Four Types of Audiences in DV360 01:30 First-Party Data Explained 02:48 Google Audiences Explained 04:18 Custom Audiences Explained 05:17 Remarketing Lists & Retargeting Strategy 06:12 Navigating the Audience Section in DV360 07:12 How to Apply Audiences to a Line Item 07:36 Targeting Mode vs Observation Mode 08:08 Audience Layering Strategy Explained 09:14 Understanding AND, OR & NOT Audience Logic 09:57 Audience Strategy Best Practices 10:05 Why First-Party Data Should Come First 10:14 Using Observation Mode for Better Insights 10:46 Layering Audiences for Higher Intent Users 10:55 Refreshing Audience Lists Regularly 11:12 Excluding Converters to Save Budget 11:28 A/B Testing Audience Segments 11:37 Audience Strategy Recap 11:54 What We Covered in This Video 12:03 Who Should Watch This Series? 12:15 Final Thoughts & Closing Remarks 💡 Whether you're a beginner moving to intermediate level or already running campaigns, this video will help you build smarter audience strategies. 🎬 Next Video: Bidding Strategies in DV360 (Fixed, tCPA, Max Conversions) 👍 Like, share & subscribe for more programmatic advertising content!