From Strategy to Sales: Selling AI to SMBs with M365 Copilot Business

Small and medium businesses are at a turning point: they need to do more with less, and AI is becoming a practical lever to boost productivity, automate repetitive tasks, and accelerate operations. For MSP partners, this represents a unique opportunity to elevate the customer conversation—from technology discussions to real business value. In this session, you’ll learn how to turn AI interest into concrete sales opportunities, and how to position Microsoft 365 Copilot Business as a secure, integrated productivity solution—while opening the door to high‑value services such as guidance, adoption, use‑case development, and incremental revenue.