132: How to Get Your E-Commerce Website Found on Google: LIVE SEO STRATEGY

In this episode, Jules White is joined by Carly Parkin from Carly's Candles for a live website and SEO audit. Carly sells eco-friendly home fragrances - candles, reed diffusers, and wax melts - and wants her website to do more of the heavy lifting when it comes to traffic and sales. Jules walks through Carly's Shopify site in real time, identifying quick wins across SEO and conversion that Carly can act on straight away, without needing to overhaul everything at once. Key Takeaways: Getting found on Google: Jules explains how to use Google Search Console to understand which search queries your site is already showing up for, and how to use that data to identify the pages with the most potential to improve. Google Merchant Centre for e-commerce: Jules highlights why this free Google tool is a must for product-based businesses, and how connecting it to Shopify can help your products appear in shopping results and AI search. Targeting keywords on the right pages: Jules shows how Carly's collections page is already ranking for "eco-friendly candle" and explains exactly how to strengthen that - from the page title and H1 through to adding descriptive text and updating internal link wording. Font size and mobile readability: A simple but often overlooked fix — Jules explains why font size matters for both conversions and SEO, and what Google's minimum recommendation actually means in practice. Resources mentioned in this episode: • SE Ranking: keyword research and SEO tracking tool (https://seranking.com/competitor-traf...) • Episode 108: (https://thewebsitesuccesshub.com/webs...) Why Your Website Feels So Overwhelming - and How to Make It Easier  • Episode 125: (https://www.buzzsprout.com/2373568/ep...) Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess • Book a Power Hour with Jules (https://thewebsitesuccesshub.com/webs...) • Visit Carly's Website (https://www.carlyscandlecompany.co.uk...) Send us Fan Mail (https://www.buzzsprout.com/2373568/fa...) Support the show (https://www.buzzsprout.com/2373568/su...) Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/goog... (https://thewebsitesuccesshub.com/goog...)